What an experience that was.  The first business event I had ever organised and, in the end, it all went smoothly with some amazingly positive feedback.  It was a full room which means there must have been 80 to 100 people in attendance.  And after 15 min of question time (following 45 min of talks) [...]

As usual at this time of year, there have been numerous blog posts with predictions for the next year.  I jotted down a couple of thoughts and this post was the result.  It is not the same as most of the others in that while I would love to be able to call these predictions, [...]

I was given a speaking slot at Conversion Thursday London last night and, while I have spoken at various events previously, I think this was the first time presenting to my peers in the web analytics community.  So thank you Rob & Elisa DBI for the opportunity.  And of course thanks to Epiphany Solutions for [...]

This post was partially inspired by Avinash’s post on the path to web analytics glory and partially as I have been frustrated by comments there and previously that you must have SQL skills, statistics skills, used these tools, done those courses, etc in order to be a real Web Analyst.  I don’t believe there is [...]

Like many sectors, any serious business working in real estate has a website these days.  And like any business operating in the online world, the intelligence from web analytics can be used to improve business performance.  There are two main types of real estate websites, the web presence of the real estate agents and websites [...]

In the first part of this series of posts on analysing web analytics data, I covered how the initial stage in understanding the performance of a website during the previous week is to compare the numbers for that week against a set of reference numbers.  While there are various alternatives to what reference numbers to [...]

A question that always seems to comes up when working with someone new to web analytics is how do you go about analysing/interrogating the data.  I find it a hard question to answer in a way as I see web analytics as more of an art than a science and therefore there is no distinct [...]