Google Analytics provides you with 13 default segments in their Advanced Segment feature.  These segments are pretty good and they do tick a few of the boxes for the segments you would use most regularly.  But for me, they aren’t enough, there are more segments that are relevant to every website which need be added [...]

I have developed an approach to tracking form validation and 404 page not found errors that I now use with all clients. The insights derived have been used to fix issues with their websites, positively impacting on their bottom line. The instructions below are for Google Analytics but the same approach can be used with [...]

Digital Analytics vendors are constantly releasing new features, enhancing their tools, making them more powerful for end users.  Google Analytics alone has released Shortcuts, Real-Time, Multi-Channel Funnels, Experiments and Visitor Flow reports in the past year (or so).  Upgrading to SiteCatalyst v15 gives you access to a whole swath of improved features (not forgetting Processing [...]

I haven’t written a blog post for a while, some might call that lax but I will claim to having been too busy.  You might not have missed me or these posts in your inbox but I missed writing and sharing information.  In good news I have been busy with clients + setting up a [...]

My simple description of call tracking solutions is they present unique phone numbers on a website so that when a website visitor calls, you can view their website behaviour prior to the call. The person answering the phone can see the traffic source of the visitor and what pages they viewed – with this information [...]

This is an account of a business issue that was raised with me during a training course and a step by step run through of how we used Google Analytics to identify and fix the issue.  Unfortunately (but understandably) my client wasn’t comfortable with sharing their confidential data so all details will have to remain [...]

Google is clearly investing heavily in Google Analytics right now based on the constant stream of new features (e.g.Multi Channel Funnels, Real-time, Flow Visualisation, etc).  However, while new tools are fun to play with, there are still areas where they can enhance their existing tool in ways they will be incredibly valuable to users. The [...]

Google has rolling out the changes since the release of Google Analytics v5, continuing to push the limits of what some still persist in calling a non enterprise web analytics tool.  While others are providing detailed summaries of each of these new features, here are my brief thoughts on each. Custom Reports Custom reports are [...]

This is a Google Analytics Flash Audit performed on the Joy website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. Joy currently has a basic implementation of Google Analytics although they may [...]

I was given a speaking slot at Conversion Thursday London last night and, while I have spoken at various events previously, I think this was the first time presenting to my peers in the web analytics community.  So thank you Rob & Elisa DBI for the opportunity.  And of course thanks to Epiphany Solutions for [...]