I have developed an approach to tracking form validation and 404 page not found errors that I now use with all clients. The insights derived have been used to fix issues with their websites, positively impacting on their bottom line. The instructions below are for Google Analytics but the same approach can be used with [...]

This is a Google Analytics Flash Audit performed on the New England Lifestyle website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. New England Lifestyle appears to have a basic implementation of [...]