I have noticed various posts and comments about how you can’t do content grouping in Google Analytics, that you need to use SiteCatalyst or a similar paid tool in order to do this.  These comments surprise me as one of my first actions with a new client using Google Analytics is to set up content [...]

Zara launched their new website on 2nd Sept, including the ability to buy online for the first time.  It was launched across multiple countries with alternative language versions available in some countries.  There have been numerous reviews of the website published, some related to the products available on the website or providing an overview of [...]