Tag Archives: Analytics Summit

5 extra Google Analytics tips, tricks & hacks

Your first question should be extra to what?  It’s always great to get five Google Analytics tips, tricks & hacks, its even better to get more of them so why are these extra?  Well I am speaking at the ObservePoint Analytics Summit this Thurs 17th Nov and there I am giving the first 25 Google Analytics tips, tricks and hacks. These are extra to that list.

Quick little bit of background.  My original plan was to give 10 tips, tricks & hacks in 30 min.  But then I decided that wasn’t a big enough challenge.  I wanted to take it further, aim for one per minute and get up to 30.  It appears I was too ambitious, during recording it became apparent that in order to focus on quality, I needed to cut back.  So these are the five that didn’t make the final cut.

Oh yeah, taping, another piece of explanation required. The Analytics Summit is an entirely online conference, all the sessions have been pre-recorded.  Not sure about everyone else but I was pretty good…  Even better news, the entire conference is free to attend. Register via Analytics Summit and listen to not just myself but other analytics experts from around the world.  Did I mention it was free???

The five tips include two related to Enhanced Ecommerce, a use case for two vital pieces of customer information to capture, a general tracking tip to make information more useful and a plea to invest time to understand Google Analytics definitions so you can understand the data you are looking at.

If you found these five tips useful, make sure to register for the Analytics Summit to get my full list plus a lot of other great content during the course of the day.