Useful Web Analytics Resources

This is a collection of tools, White Papers and eBooks that the team at L3 Analytics has discovered over the years.  We have not used them all so can’t necessarily recommend their effectiveness and some do incur a cost.  But if you are looking for something to save you some time or answer a particular set of questions, it might be listed here.

Note that Google provides an extended list of 3rd party Google Analytics tools and apps.

Web Analytics Audit

• WASP
• HTTPFox
• Tamper

White Papers/eBooks

• Understanding Web Analytics Accuracy
• Google SEO Starter Guide
• Regular Expressions for Google Analytics
• Google Analytics Short Cuts

Google Analytics Implementation & Configuration

• Goal Copy & Filter Copy
• Google Analytics Report Enhancer
• Changes to Keywords or Referring Sites
• gaAddons
• Brian Clifton GA Scripts (custom search engines AND autotrack downloads & outbound links)

Google Analytics Data Extract

• Analytics Canvas
• Next Analytics
• GA Data Grabber & Excel functions
• Excellent Analytics
• Tatvic
• PadiTrack

Google Analytics Campaign Tracking

• Google Analytics URL Builder
• Excel campaign tracking tool

Dashboards

• Stephane Hamel
• Next Analytics

Surveys

• 4Q