Web Analytics Resources

Web Analytics is an industry with a wide range of online resources, incredibly useful to any web analyst.  There is a massive knowledge base out there with blogs, White Papers and eBooks covering many different aspects of web analytics including:

• How to implement web analytics tags on campaigns and websites
• How to use different web analytics and online tools
• How to interpret web analytics data
• How to use intelligence from web analytics to improve business performance
• How to integrate web analytics with other sources of business information
• How to encourage the use of web analytics in an organisation
• And many many more areas

The knowledge base is complemented by tools that can make the life of a web analyst much easier.  Some are freely available while others incur a charge for use.  They include tools for:

• Auditing web analytics implementations
• Extracting data from Google Analytics
• Implementing and configuring web analytics tools

This section includes resources identified by L3 Analytics as potentially useful.  Some have been developed by the team at L3 Analytics.  No responsibility is taken for any issues arising from the use of these resources but hope they prove helpful all gathered in the one place.  Please let me know of any recommendations for inclusions.