L3 Analytics Free Excel Dashboard Templates

In May 2011, L3 Analytics released a free Excel Dashboard Template which became instantly popular around the world. It has been downloaded tens of thousands of time and for all manner of reporting. That original template has been upgraded over time with two more free Excel Dashboard templates now available.

L3 Analytics Dashboards are designed to highlight key metrics performance on a daily, weekly or monthly basis. They are highly customisable enabling users to define whatever metrics are most relevant to them. Further they are designed to be used with any data source and the set-up process is made as simple as possible.

Once the dashboard has been set-up, updating it is as simple as pressing a single button to update all data. It can then be distributed throughout the company, providing readers with an easy to read performance report that also allows them to drill down into the details.

Download Free Excel Dashboard Templates

There are three dashboard templates that L3 Analytics has made available for general use:

  • Performance Dashboard containing up to 12 metrics
  • Ecommerce Dashboard that includes a funnel feature
  • Marketing Dashboard that compares KPIs for a list of traffic sources

The files are designed for Excel ’07 and newer although should also work with older versions of Excel (except Excel ’04 for Macs which doesn’t allow macros).

Performance Dashboard

This is the original Excel Dashboard Template, downloaded thousands of times since it’s release in May 2011. It can be used with any metrics and data source, not just web analytics. The dashboard contains four data tables of three metrics each along with one to two charts which display selected metrics trended over time.

Note that further instructions to set up and customize this template can be found on our guide: download dashboard tutorial

Screenshot of a Web Analytics Dashboard

Creative Commons Licence
L3 Analytics Excel Dashboards by Peter O’Neill @ L3 Analytics is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License

Ecommerce Dashboard Template

This dashboard contains a funnel structure containing up to six stages of a process. The focus within the funnel is the completion rate between stages but the number at each stage of the process is also included. The dashboard also includes two data tables of four metrics each.

Bonus template – Ecommerce Dashboard with 20 Segments

Note that further instructions to set up and customize this template can be found on our guide: download dashboard tutorial

View of the Ecommerce Dashboard

Marketing Dashboard Template

The format of the Marketing dashboard is different to the other two templates. It contains up to six metrics for each traffic source listed (although could be campaigns within a single channel, etc). Data for the comparison period is not included, instead the % change is displayed. This dashboard also includes a chart for comparing a single metric across traffic sources along with the normal trend chart showing performance over time for a single metric and traffic source.

Bonus template – Marketing Dashboard with 20 Segments

Note that further instructions to set up and customize this template can be found on our guide: download dashboard tutorial

Screenshot of Marketing Dashboard