Ecommerce Dashboard Template

Notes

This dashboard contains a funnel structure containing up to six stages of a process. The focus within the funnel is the completion rate between stages but the number at each stage of the process is also included. The dashboard also includes two data tables of four metrics each.

Bonus Template – Ecommerce Template with 20 Segments

Performance Dashboard Template

Notes

This is the original Excel Dashboard Template, downloaded thousands of times since it’s release in May 2011. It can be used with any metrics and data source, not just web analytics. The dashboard contains four data tables of three metrics each along with one to two charts which display selected metrics trended over time

Marketing Dashboard Template

Notes

The format of the Marketing dashboard is different to the other two templates. It contains up to six metrics for each traffic source listed (although could be campaigns within a single channel, etc). Data for the comparison period is not included, instead the % change is displayed. This dashboard also includes a chart for comparing a single metric across traffic sources along with the normal trend chart showing performance over time for a single metric and traffic source.

Bonus Template – Marketing Template with 20 Segments

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