Digital Analytics vendors are constantly releasing new features, enhancing their tools, making them more powerful for end users.  Google Analytics alone has released Shortcuts, Real-Time, Multi-Channel Funnels, Experiments and Visitor Flow reports in the past year (or so).  Upgrading to SiteCatalyst v15 gives you access to a whole swath of improved features (not forgetting Processing [...]

My simple description of call tracking solutions is they present unique phone numbers on a website so that when a website visitor calls, you can view their website behaviour prior to the call. The person answering the phone can see the traffic source of the visitor and what pages they viewed – with this information [...]

Google is clearly investing heavily in Google Analytics right now based on the constant stream of new features (e.g.Multi Channel Funnels, Real-time, Flow Visualisation, etc).  However, while new tools are fun to play with, there are still areas where they can enhance their existing tool in ways they will be incredibly valuable to users. The [...]

Having used various web analytics tools, I found one of the biggest weaknesses of SiteCatalyst to be the lack of an out of the box report that covered all traffic sources.  The campaign reports only included campaign traffic, the referrer group of reports didn’t identify the channel and visits weren’t de-duplicated across the different reports.  [...]

Whichever web analytics tool you are using, you can only capture so much information within the page name, standard variables, ecommerce code, etc.  For everything else, you need to use custom variables, whether these are the SiteCatalyst eVars or s.props, Google Analytics custom variables, Sitestat labels or equivalent with other tools. Usually custom variables are [...]