I have developed an approach to tracking form validation and 404 page not found errors that I now use with all clients. The insights derived have been used to fix issues with their websites, positively impacting on their bottom line. The instructions below are for Google Analytics but the same approach can be used with [...]

I haven’t written a blog post for a while, some might call that lax but I will claim to having been too busy.  You might not have missed me or these posts in your inbox but I missed writing and sharing information.  In good news I have been busy with clients + setting up a [...]

This is an account of a business issue that was raised with me during a training course and a step by step run through of how we used Google Analytics to identify and fix the issue.  Unfortunately (but understandably) my client wasn’t comfortable with sharing their confidential data so all details will have to remain [...]

I was given a speaking slot at Conversion Thursday London last night and, while I have spoken at various events previously, I think this was the first time presenting to my peers in the web analytics community.  So thank you Rob & Elisa DBI for the opportunity.  And of course thanks to Epiphany Solutions for [...]

While web analytics tools are useful for doing up to a certain level of analysis, at times you just need to get the data into Excel, whether for analysis or dashboards.  The best tool I have used for extracting web analytics data into Excel is the (Adobe) Omniture SiteCatalyst ReportBuilder. This tool used to be [...]

My favourite session at the Adobe Omniture Summit EMEA 2011 was a panel based session for power users from Adam Greco, Jan Exner and Brett Dykes.  It was full of tips, tricks and ideas for extending the capability of SiteCatalyst and getting more value from it.  They explained potential approaches to resolving ten predefined questions [...]

An important step in configuring a Google Analytics account is to clean up page names.  Users should be able to identify a page based on the page name and be able to group pages in a logical manner.  The tools for doing this are excluding URL Query Parameters and renaming pages using Profile Filters. The [...]

I created a traffic source report in SiteCatalyst Discover recently and wanted to include some basic engagement style metrics e.g. Average Page Views per Visit, Average Time on Site.  However, with some high bounce rates, I wanted to ignore those visits that did bounce, with the metrics only calculated for visits that viewed at least [...]