I recently attended the Conversion Conference in London, thanks to a free ticket from Conversion Thursday.  It was an interesting event although my attendance at sessions was impacted by a request I received at the start of the first morning.  eMetrics was happening at the same time and was suffering from a few cancellations – I [...]

As is frustratingly typical, Avinash says it better than I can.  Engagement is one of those jargon words which are used very freely (including by myself) within Digital Analytics without really meaning much.  I did go so far as to include Engagement as one of the MeasureCamp swear words. According to Eric Peterson, “engagement is [...]

The objective for every business is to improve performance.  For most online businesses, this involves increasing the number of conversions through their website, however conversions/outcomes are defined.  There are a number of strategies that can be used to achieve this with two key alternatives being to invest in additional marketing and to invest in resources [...]

Like many sectors, any serious business working in real estate has a website these days.  And like any business operating in the online world, the intelligence from web analytics can be used to improve business performance.  There are two main types of real estate websites, the web presence of the real estate agents and websites [...]

Retailers have used various methods over the years of identifying the most important products in their range.  This varies from most units sold, most revenue generated, (getting smarter) most profit generated, highest ROI, (smarter still) products that generate high basket values (through incremental customer purchases), etc.  The information is used for merchandising, designing store layouts [...]