This guest post was written by Penelope Bellegarde, Senior Web Analyst at TUI Travel.  She can also be found on twitter and at all good London web analytics events. The challenge of selling products and services online as opposed to in a shop or over the phone is that there is absolutely no human interaction. [...]

This week’s guest blogger is Lucy Spence who is part of the user experience team at LOVEFiLM, and occasionally tweets. Peter kindly asked me to share a tip or trick that I’ve found particularly helpful or useful when working with analytics. Unfortunately I’ve failed – there are just too many of the little suckers to [...]