This is a Google Analytics Flash Audit performed on the Joy website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. Joy currently has a basic implementation of Google Analytics although they may [...]

This is a Google Analytics Flash Audit performed on the New England Lifestyle website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration or an improved implementation. New England Lifestyle appears to have a basic implementation of [...]

This is a Google Analytics Flash Audit performed on the Paperchase website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration. Paperchase appears to have a basic implementation of Google Analytics which is likely to be hindered [...]

This is a Google Analytics Flash Audit performed on the Fred Perry website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration. Fred Perry appears to have a decent basic implementation of Google Analytics although interesting that [...]

This is a Google Analytics Flash Audit performed on the Whistles website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness of the data via the configuration. Whistles appears to have a standard basic implementation with the biggest issue being that views of [...]

While looking at some retail websites recently, I realised that I always evaluate their web analytics set-up against a mental checklist.  The same approach applies to the implementation of any web analytics tool, modified based on the different types and levels of customisation available. With Google Analytic’s lack of complexity (only five custom variables permitted), [...]