I was very happy to be announced recently as one of the Roving Reporters for the London Adobe Summit.  It gets me a free ticket to the conference in exchange for my thoughts & feedback during and after the event.  So expect a lot of #measure tweeting on Wed/Thurs during the conference.  We have been [...]

Ok, slightly unusual blog post here.  But I have an urgent need for a small to medium UK organisation who is interested in a web analytics project.  There will be a charge of £600 which is cost price – this type of project would normally be at least £3,000.  It is an urgent need as [...]

I set up L3 just over two years ago and it has been a good ride so far.  I have earned a comfortable living helping numerous companies with their Digital Analytics.  Equally if not more importantly, I have learnt a lot and met some incredibly interesting people.  It would be easy to continue with this [...]

The Excel template released in May last year for creating Performance dashboards has proven to be incredibly popular and successful.  It was downloaded over 7,000 times by the end of 2011 with people using it within small & big companies around the world.  The original blog post also hit some very high rankings in Google, [...]

What an experience that was.  The first business event I had ever organised and, in the end, it all went smoothly with some amazingly positive feedback.  It was a full room which means there must have been 80 to 100 people in attendance.  And after 15 min of question time (following 45 min of talks) [...]

I am co-organiser of the London Web Analytics Meet-up group, having been volunteered by Barry Mann at some stage last year.  The next get together was scheduled for the 15th Feb which just happens to be the middle of Social Media Week London – so I thought it would be appropriate to combine the two.  [...]

Another year over and a new year to look forward to.  And I am expecting exciting times in 2012.  The previous year was pretty good for a new company but I have bigger plans for this year.  Here is a brief list of the achievements of L3 Analytics in 2011 and of my plans for [...]

My opening line in a recent post needs to be repeated here – “in order to optimise spend and time invested in marketing activity, all traffic that a company has some control over should be identified within their web analytics tool”.  That post was regarding Google Analytics but the exact same principle applies to Adobe [...]

Happy Birthday to it, Happy Birthday to it, Happy Birthday to L3 Analytics, Happy Birthday to it… So – one year on and still surviving, thriving even.  That in itself is an achievement given the high percentage of businesses that fail in their first year.  While the business is currently only a one man consultancy, [...]

June was a good month for L3 Analytics with new clients coming on board and ever increasing traffic levels to the website.  The key signing was uSwitch.com, one of the UK’s leading price comparison websites.  Their initial project with L3 Analytics involves getting their web analytics foundation in place including an advanced set up of [...]