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L3 Analytics Blog

Goodbye L3 Analytics, Hello LeapThree

This is the final L3 Analytics blog post as we complete a merger with AEP Convert to become LeapThree.  It became apparent last year that while L3 Analytics was achieving a lot of success, it […]

In Announcements By Peter O'Neill Tagged

5 extra Google Analytics tips, tricks & hacks

Your first question should be extra to what?  It’s always great to get five Google Analytics tips, tricks & hacks, its even better to get more of them so why are these extra?  Well I […]

In Presentations By Peter O'Neill Tagged , , ,

Call for speakers for eMetrics London 2016

I have been privileged over the past three years to chair the London eMetrics Summit, gearing up now for #4. Besides chairing the actual conference, a big part of my responsibility is to select the […]

In Announcements By Peter O'Neill Tagged , ,

Peter O’Neill has Received a DAA Awards for Excellence Nomination

The founder of L3 Analytics, Peter O’Neill, has received a DAA Awards for Excellence nomination. The DAA Awards for Excellence, which are run by the Digital Analytics Association (DAA), aim to recognise the world’s most […]

In Announcements By Ashley Burgess Tagged ,

Understanding your Website Visitors: Prospects vs Customers

A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already […]

In Analytics Set-up By Peter O'Neill Tagged , , , ,

Impacting Business Performance with Analytics – iLive Conference 2015

iLive Conference 2015 At the end of last year I attended the iLive Conference in Riga where I talked about how to use analytics to improve a business’ bottom line. Overall, the iLive conference was […]

In Presentations By Peter O'Neill Tagged , ,

Thoughts on eMetrics 2015

  At the end of last month, the team at L3 Analytics attended eMetrics, an annual summit which facilitates learning and collaboration in the realm of digital marketing. As most of our clients are interested […]

In Conference Review By Katherine Stephen Tagged ,

Reduced Price for Analytics Insights Projects

We like to keep busy here at L3 Analytics and approaching the Christmas slow down period, a couple of our team have spare capacity. To fill this, we are offering a significantly reduced price on […]

In Announcements By Peter O'Neill Tagged ,

Presentation – Analytics for Publishers

L3 Analytics has worked with multiple publishers over the past few years, learning a lot along the way. Clients include Hearst Magazines (Elle, Cosmopolitan, etc), Euromoney, News UK and SciDev. From these experiences, we have […]

In Presentations By Peter O'Neill Tagged , ,

A Powerful Use Case for GA Calculated Metrics

By now everyone should be excited about the release of Calculated Metrics within Google Analytics. This has the potential to be yet another powerful tool for analysis, although it will only prove useful to companies […]

In Analytics Set-up By Peter O'Neill Tagged , ,
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