In case anyone reading this is unaware, MeasureBowling is returning on Thurs 6th June.  It is a simple concept, an evening out for the Digital Analytics community featuring no presentations, just fun times.  We have 43 people signed up so far which is a good start, targeting 60+ on the night itself. But MeasureBowling is [...]

Google Analytics provides you with 13 default segments in their Advanced Segment feature.  These segments are pretty good and they do tick a few of the boxes for the segments you would use most regularly.  But for me, they aren’t enough, there are more segments that are relevant to every website which need be added [...]

I recently attended the London Adobe Summit as a Roving Reporter, exchanging tweets & blog posts for a free ticket.  My previous blog post covered the content from the breakout sessions I attended, this one will go through all the keynotes and other aspects of the conference. Day 1 Opening Keynotes First up, we had [...]

I have nearly recovered now from Adobe Summit and the fun of being up close & personal with Nina Conti.  Going through my notes to write up summaries of the conferences, thought I would start with the five breakout sessions that I attended. Analytics Rock Stars This session was a series of tips with the [...]

I was very happy to be announced recently as one of the Roving Reporters for the London Adobe Summit.  It gets me a free ticket to the conference in exchange for my thoughts & feedback during and after the event.  So expect a lot of #measure tweeting on Wed/Thurs during the conference.  We have been [...]

Adobe is looking to recruit a Roving Reporter for the Adobe Summit in London later this month.  Adobe has history in recruiting Australians to report on their summits and after the success of @MicheleJKiss, they are sure to want to continue the tradition.  With a free conference pass up for grabs, this sounds like my [...]

It’s the end of March (Happy Easter to everyone) and the year is flying by.  It is a bit depressing though that I have not written a single blog post this year.  I have had the ideas but just no time to write them up.  The solution must be to learn to write quick notes [...]

I recently attended the Conversion Conference in London, thanks to a free ticket from Conversion Thursday.  It was an interesting event although my attendance at sessions was impacted by a request I received at the start of the first morning.  eMetrics was happening at the same time and was suffering from a few cancellations – I [...]

Ok, slightly unusual blog post here.  But I have an urgent need for a small to medium UK organisation who is interested in a web analytics project.  There will be a charge of £600 which is cost price – this type of project would normally be at least £3,000.  It is an urgent need as [...]

I have developed an approach to tracking form validation and 404 page not found errors that I now use with all clients. The insights derived have been used to fix issues with their websites, positively impacting on their bottom line. The instructions below are for Google Analytics but the same approach can be used with [...]