Digital Analytics experts, L3 Analytics have been brought on board by easyProperty to implement an effective analytics measurement strategy which will help them to understand how they can better support both new visitors, and existing customers, when they’re using the site.
In addition to creating a solid analytics foundation, the role will see L3 Analytics tasked with providing insights which improve business performance based on customer interaction with the easyProperty website.
Paul Ellerbeck, CTO at easyProperty, said: “We know that every technology that has ever worked has got the customer at its absolute focus. Having confidence in the data we can get from analytics means we can keep improving the experience for our customers as we continue to expand our services.”
“We selected L3 Analytics because they are one of Europe’s leading digital analytics consultancies with a lot of experience in setting up smart analytics. What’s more, the L3 team understood exactly what we’re trying to achieve and presented a very compelling approach to getting this done.”
L3 Analytics Founder Peter O’Neill, added: “easyProperty is backed by a huge brand in the easyGroup and they are bringing significant disruption to the property industry. We’re delighted to be working with them using our Managed Digital Analytics approach which will help them become more data confident through a solid digital analytics foundation, and then supports them to improve their business performance by better understanding what their customers do on their website