Google Tag Manager for Beginners – MeasureCamp #3

By Florian Giudicelli, posted 16th September 2013 in Presentations.

Last Saturday, MeasureCamp came back with a third edition. I really enjoyed meeting other folks passionate about Digital Analytics. People were eager to share their knowledge with fun and we had loads of amazing sessions:

I performed one about Google Tag Manager in the morning. The presentation was for beginners but there were people from a wide range of backgrounds in the room: digital analysts, consultants, TMS vendors, CRO experts… It was a bit intimidating but we had great questions and discussions in the end.

There were three parts in this presentation. I began with an introduction on Tag Managements Systems. Then, I showed how to implement a basic GTM Container. To finish, I explained why a data layer can help to enhance an implementation.  I used local website for the demo but you can find most of the content in the slideshow right below:


Please feel free to ask any questions if you need more information about this presentation.


  1. Florian,

    Looks like it was a great presentation at Measurecamp

    On page 22 of your slide you talk about how you can use the data layer to trigger event clicks on interactions.

    I presume that you’re using JQuery to detect the type of link and it’s CSS class / Id and then creating a rule to fire off an event when something happens.

    If you can point me in the direction of any other resources on this, I’d be really grateful

  2. Hi Charles,

    Thanks for your comment!

    Indeed, I usually use jQuery selectors to push information to the data layer on interactions. The script can be placed on your page or even within your tag container.

    In my slides I haven’t used jQuery because it was a session oriented for beginners but if you want more information about it, you may check this link from Moz: (the second method).

  3. Very late comment Florian but a nice, easy to follow introduction to GTM and what you can use a data layer for. I am guessing the auto event tracking that was announced at the summit helps things even further :)

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